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Your job
is keeping and growing Key Accounts, and it's hard.
Reach the top executives and stay there.
Lead people who don’t report to you.
Focus the team on what grows your key accounts.
See past this year and plan for long-term growth.
Justify increasing spend with your company.
Protect margins before the next renewal.
Know your real partnership status, beyond the numbers.
Expand into new parts of the account.
Deliver a forecast your leaders can trust.
Turn your clients into your best advocates.
Keep the relationship strong and sustaining.
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We've Been in Your Seat
$2B+
Revenue generated in Key Accounts by the Builders of the Vitality Index
500+
Account Teams led in Key Account Management Programs
4.4T
Possible partnership positions where a key account can sit across the Vitality Index's 21 growth drivers.
1,200+
Handcrafted, expert-designed plays for advancing toward Vital Partnership
Double your key account growth with a complete system
2X
growth rate for companies with a formal Key Accounts Management (KAM) program
20%
greater profit margins as the KAM programs mature (SAMA)
79%
of sales organizations rebuilt their key account program at least once in seven years due to underperformance (Gartner)
Companies that have strong KAM programs in place protect and grow their largest producing clients and create more of them.
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The Vitality Index gives key account teams the competitive advantage of knowing the true depth of their relationships across all 7 Domains and 21 Growth Drivers. It gives them the complete growth strategy, account plan and actionable playbook to expand and protect their most important accounts.
It looks and works like most modern B2B software. It's an intuitive system with an easy-to-follow interface, and thoughtfully designed features that make navigation simple.
It also comes with an AI-assisted coach, Vicky, who guides users through the system as needed. Click “Ask Vicky” on any page and she’s ready to help.
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gives you...
About Us
We started Match Vertical Partners to help B2B companies expand and protect key accounts with systems structured to scale across entire organizations inside any industry.
Our flagship system, the Vitality Index, helps account teams create vital partnerships with their key accounts.
The system shows them every step of the journey, end-to-end, across every domain and growth driver in the relationship. The account leader anchors the forecast to one system the whole team can run.
The key account survives a resignation, a promotion, and a bad season, because it no longer depends on any one person, heroics or what happened in the past. The system shows the work ahead and your team just follows the path to a vital partnership that last.
