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$2B+
Revenue generated in Key Accounts by the Creators of the Vitality Index
500+
Account Teams led in Key Account Management Programs
4.4T
number of possible scenarios the Vitality Index covers in Key Account Management
1,200
Number of handcrafted, expertly designed plays programmed into the system for advancing to Vital Partnerships.
Double your key account growth with a complete system structured for building long-term partnerships.
2X
growth rate for companies with a formal Key Accounts Management (KAM) program
20%
greater profit margins as the KAM programs mature (SAMA)
79%
of sales organizations rebuilt their key account program at least once in seven years due to underperformance (Gartner)
Companies that have strong KAM programs in place protect and grow their largest producing clients and create more of them.
We understand the stakes are high
We've lived it for over 30 Years
We know what it takes to create a top performing key account team
We built the Vitality Index so everyone can contribute to growing your key accounts.
We've Been in Your Seat
Because we've led key account teams for over 30 years, we understand the stakes are high, especially when success is dependent on retaining and expanding large, complex accounts.
At MVP, we aim to reduce your reliance on heroics and replace rep dependency with a key account growth system that scales across your entire organization, showing everyone that could touch the account how to contribute to winning, protecting and growing these type of customers.
When everyone is running from the same strategy, teams are able to sustain long-term growth, watching revenue go up and your cost come down.
About Us
We started Match Vertical Partners to help B2B companies expand and protect key accounts with systems structured to scale across any industry.
Our flagship system, the Vitality Index, helps teams create vital partnerships with their key accounts.
The system shows them every step of the journey, end-to-end, across every domain and growth driver in the relationship. The account leader anchors the forecast to one system the whole team can run.
The key account survives a resignation, a promotion, and a bad season, because it no longer depends on any one person, heroics or what happened in the past. The system shows the work ahead and your team just follows the path to a vital partnership that last.
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The complete system for growing key accounts.
The Vitality Index gives teams a complete, end-to-end growth strategy covering all four Partnership Levels, tailored to each key account.
It diagnoses where your account sits today with live scoring, shows you what needs to happen next, and coordinates the entire account team around one action plan. Step by step, it guides your execution until you reach a Vital Partnership.
The Vitality Index System
