%20-%20October%2020%2C%202025%20at%2016_37_56%20copy%20(1)-8%20(2).png){kind=small}
$2B+
Revenue generated in Key Accounts by the Builders of the Vitality Index
500+
Account Teams led in Key Account Management Programs
4.4T
Possible partnership positions where a key account can sit across the Vitality Index's 21 growth drivers.
1,200+
Handcrafted, expert-designed plays for advancing toward Vital Partnership
Double your key account growth with a complete system structured for building long-term partnerships.
2X
growth rate for companies with a formal Key Accounts Management (KAM) program
20%
greater profit margins as the KAM programs mature (SAMA)
79%
of sales organizations rebuilt their key account program at least once in seven years due to underperformance (Gartner)
Companies that have strong KAM programs in place protect and grow their largest producing clients and create more of them.
We understand the stakes are high
We've lived it for over 30 Years
We know what it takes to create a top performing key account team
We built the Vitality Index so everyone can contribute to growing your key accounts.
We've Been in Your Seat
Because we've led key account teams for over 30 years, we understand the stakes are high, especially when success is dependent on retaining and expanding large, complex accounts.
At MVP, we aim to reduce your reliance on heroics and replace rep dependency with a key account growth system that scales across your entire organization, showing everyone that could touch the account how to contribute to winning, protecting and growing these type of customers.
When everyone is running from the same strategy, teams are able to sustain long-term growth, watching revenue go up and your cost come down.
About Us
We started Match Vertical Partners to help B2B companies expand and protect key accounts with systems structured to scale across any industry.
Our flagship system, the Vitality Index, helps teams create vital partnerships with their key accounts.
The system shows them every step of the journey, end-to-end, across every domain and growth driver in the relationship. The account leader anchors the forecast to one system the whole team can run.
The key account survives a resignation, a promotion, and a bad season, because it no longer depends on any one person, heroics or what happened in the past. The system shows the work ahead and your team just follows the path to a vital partnership that last.
%20-%20October%2020%2C%202025%20at%2016_37_56%20copy%20(1)-8.png)
The complete system for growing key accounts.
The Vitality Index is a growth system that gives your key account management team the map to a more predictable future and guides you to the finish line. The entire journey is mapped from beginning to end. Your team runs the plays, and the system keeps you on the path to higher revenue and lower costs.
A B2B system structured to scale organizations by turning Key Accounts into Vital Partnerships that last.
Key Account Growth System
.png)
What it does for your team?
Know where each key account stands today.
A one-time diagnosis scores the account across 7 Domains and 21 Growth Drivers, so the team starts from one shared baseline.
See the whole route before you take a step.
The system maps each account's future across 4 Partnership Levels, from where it sits today to Vital Partnership.
Know your next move in each Growth Driver.
Nearly 1,200 Power Plays and Coaching Insights lay out the work for this quarter and next.
Forecast with more confidence.
A team working a mapped plan to nine standards produces steadier results, and steadier results make account growth easier to predict.
Reach Vital Partnership and hold it. The top level comes with its own plays for sustaining the relationship once you get there.
