%20-%20October%2020%2C%202025%20at%2016_37_56%20copy%20(1)-8%20(2).png){kind=small}
$2B+
Revenue generated in Key Accounts by the Builders of the Vitality Index
500+
Account Teams led in Key Account Management Programs
4.4T
Possible partnership positions where a key account can sit across the Vitality Index's 21 growth drivers.
1,200+
Handcrafted, expert-designed plays for advancing toward Vital Partnership
Double your key account growth with a complete system structured for building long-term partnerships.
2X
growth rate for companies with a formal Key Accounts Management (KAM) program
20%
greater profit margins as the KAM programs mature (SAMA)
79%
of sales organizations rebuilt their key account program at least once in seven years due to underperformance (Gartner)
Companies that have strong KAM programs in place protect and grow their largest producing clients and create more of them.
We understand the stakes are high
We've lived it for over 30 Years
We know what it takes to create a top performing key account team
We built the Vitality Index so everyone can contribute to growing your key accounts.
We've Been in Your Seat
Because we've led key account teams for over 30 years, we understand the stakes are high, especially when achieving your forecasted numbers is dependent on retaining and expanding large, complex accounts.
At MVP, we aim to reduce your reliance on heroics and dependency on any one individual contributor. The Vitality Index is the key account growth system that's structured to scale across your entire organization, showing everyone who could touch the account how to contribute to winning, protecting and growing these types of customers.
When everyone is running from the same strategy, teams are able to sustain long-term growth, watching revenue go up and cost come down.
%20-%20October%2020%2C%202025%20at%2016_37_56%20copy%20(1)-8.png)
The complete system for growing key accounts
The Vitality Index is a B2B system that gives organizations the structure to scale Key Accounts into Vital Partnerships that last.
With this system, key account management teams can have a complete growth strategy tailored to every account, one that maps to a more predictable future and guides you to the finish line. Your team runs the plays, and the system keeps them on path to long-term growth.
What partnership level is your key account?
What the Vitality Index does for your team
.png)
Easy to Use, with an AI Coach Built In
The Vitality Index looks and works like most modern B2B software. It has clear dashboards, an easy-to-follow user interface, and thoughtfully designed features that make navigation feel effortless.
It also comes with our AI-assisted coach, Vicky, who is trained on the full system and ready with guidance the moment a question comes up, so your team can get to work on the account right away.
About Us
We started Match Vertical Partners to help B2B companies expand and protect key accounts with systems structured to scale across entire organizations inside any industry.
Our flagship system, the Vitality Index, helps account teams create vital partnerships with their key accounts.
The system shows them every step of the journey, end-to-end, across every domain and growth driver in the relationship. The account leader anchors the forecast to one system the whole team can run.
The key account survives a resignation, a promotion, and a bad season, because it no longer depends on any one person, heroics or what happened in the past. The system shows the work ahead and your team just follows the path to a vital partnership that last.
