%20-%20October%2020%2C%202025%20at%2016_37_56%20copy%20(1)-8%20(2).png){kind=small}
Your job
is growing and keeping Key Accounts, and it's hard.
Key Account Leaders & Managers must...
Reach your key account's top executives and stay there.
Lead people who don’t report to you.
Coordinate the team on a shared strategy.
See past this quarter and plan for long-term growth.
Justify expansion with your company.
Protect margins before the next renewal.
See your real partnership depth, beyond the dashboards.
Diversify your business at your key accounts.
Deliver an accurate forecast your C-Suite can trust.
Build champions into your best advocates.
Protect the relationship during difficult seasons.
The main problems with Key Accounts
.jpg)
We've Been in Your Seat
$2B+
Revenue generated in Key Accounts by the Builders of the Vitality Index
500+
Account Teams led in Key Account Management Programs
4.4T
Possible partnership positions where a key account can sit across the Vitality Index's 21 growth drivers.
1,200+
Handcrafted, expert-designed plays for advancing toward Vital Partnership
Double your key account growth with a complete system
2X
growth rate for companies with a formal Key Accounts Management (KAM) program
20%
greater profit margins as the KAM programs mature (SAMA)
79%
of sales organizations rebuilt their key account program at least once in seven years due to underperformance (Gartner)
Companies that have strong KAM programs in place protect and grow their largest producing clients and create more of them.
%20-%20October%2020%2C%202025%20at%2016_37_56%20copy%20(1)-8.png)
The Vitality Index is a repeatable system that helps companies expand and protect key accounts. It gives teams a true measure of their partnership depth, a complete account strategy, and a plan to accelerate growth.
Each user will receive on-boarding, 1 on 1 system coaching, and help navigating growth strategies and account planning from the founders of Match Vertical Partners and creators of the Vitality Index. Gina and Taylor combine for 60 years of key account leadership and over $2B in revenue generated.
The Vitality Index looks and works like most modern B2B software. It's an intuitive system with an easy-to-follow interface, and thoughtfully designed features that make navigation simple.
It also comes with an AI-assisted coach, Vicky, who guides users through the system as needed. Click “Ask Vicky” on any page and she’s ready to help.
%20-%20October%2020%2C%202025%20at%2016_37_56%20copy%20(1)-8.png)
gives you...
About Us
Taylor and Gina started Match Vertical Partners to help B2B companies expand and protect key accounts with systems structured to scale across entire organizations.
They built the Vitality Index to help account teams create vital partnerships with their key accounts that last. Our customers have a complex and difficult job: make sure their top customers stay and help their organization create a better future. Our team of experts, combined with our proprietary system, the Vitality Index, help key account leaders and manager at every step of the journey, across every domain and growth area that accelerates growth.
The account leader anchors the forecast to one system the whole team can run. With our partnership, your key accounts survive a resignation, a promotion, and a bad season, because success no longer depends on any one person, heroics or what happened in the past. The system shows the work ahead and your team just follows the path to vital partnerships that last.
