B2B systems for helping teams expand, scale and protect Key Accounts
$100M+
Annual revenues from portfolios built by the Creators of the Vitality Index
500+
Total account team members our Founders led in large account growth systems
$2B+
The total B2B revenue we've created spanning 30 years in strategic sales
1,200
# of handcrafted plays and coaching insights we included in our systems for winning, protecting and growing key accounts
Double your key account growth with a complete system structured for building long-term partnerships.
The Strategic Account Management Association (SAMA) research shows that when organizations have this structure, they achieve double the growth rate.
2X
growth rate for companies with a formal Key Accounts Management (KAM) program
20%
greater profit margins as the KAM programs mature (SAMA)
79%
of sales organizations rebuilt their key account program at least once in seven years due to underperformance (Gartner)
Companies that have strong KAM programs in place protect and grow their largest producing clients and create more of them.
We understand the stakes are high
We've lived it for over 30 Years
We know what it takes to create a top performing key account team
We built the Vitality Index so everyone can contribute to growing your key accounts.
We've Been in Your Seat
Because we've led key account teams for over 30 years, we understand the stakes are high, especially when success is dependent on retaining and expanding large, complex accounts.
At MVP, we aim to reduce your reliance on heroics and replace rep dependency with a key account growth system that scales across your entire orginzation, showing everyone that could touch the account how to contribute to winning, protecting and growing these type of customers.
When everyone is running from the same strategy, teams are able to sustain long-term growth, watching revenue go up and your cost come down.
%20-%20October%2020%2C%202025%20at%2016_37_56%20copy%20(1)-8.png)
The complete system for growing key accounts
The Vitality Index diagnoses your key accounts to determine their current state of growth.
Then, it provides a detailed analysis and gives direction for where you need to go next.
Next, it gives you a complete end-to-end growth strategy for advancing through the 4 main levels of partnership - including the action plan that coordinates the entire account team across your organization.
Finally, the system is easy to follow and provides virtual coaching so every team member, no matter their function or experience level, can contribute to the success of the account.
The Vitality Index is a complete system, structured to show you step-by-step how to build Vital Partnerships that last, tailored to where your account sits today.
